White-Label vs Subcontracting vs Referral Partnerships: Which Is Right for You?

5 min readUpdated 2026-07-31By the ConnectPro Outsourcing team

Quick answer

Choose white-label if you want to sell outsourced services under your own brand. Choose subcontracting if you already run a BPO or staffing business and need extra capacity. Choose a referral partnership if you just want to introduce clients and earn a commission without managing the work.

Key takeaways

  • White-label: your brand, your client, partner works behind the scenes.
  • Subcontracting: your contract, partner supplies extra capacity.
  • Referral: you make the introduction, the partner does the work, you earn commission.
  • All three can be combined as your business grows.

The three models side by side

White-labelSubcontractingReferral
Best forAgencies and consultantsBPOs and staffing firmsAnyone with a network
Whose brandYoursYoursConnectPro
Who manages the clientYouYouConnectPro
How you earnYour own markupYour own markupRecurring commission
Effort for youMediumMediumLow

Questions to help you decide

  • Do you want clients to see your brand? Choose white-label or subcontracting.
  • Do you already deliver outsourcing services? Subcontracting fits best.
  • Do you want no delivery work at all? Choose referral.

Frequently asked questions

Yes. Many partners start with referrals and move to white-label as demand grows.

No. You make the introduction and we handle the rest.

Terms are customizable and based on volume. Contact us for details.

Talk to a Philippines outsourcing specialist

Tell us the role you need and we will send a shortlist of pre-vetted Filipino talent, a cost comparison against local hiring, and a 30-day onboarding plan.

Book a call